My Beautycounter makeup must-haves

I don’t talk nearly as much about Beautycounter’s makeup products as I do the skincare—largely because, when I use the skincare consistently, I find myself skipping makeup more and more often.

That being said, there are a few items that I consider my makeup staples, even when I feel confident enough to forgo the foundation.

And because so many people have asked me which products I swear by since I became a consultant, I created this round-up of the makeup products I wear when I do take the time to do my makeup, as well as the extra products I like to incorporate either for special events or when I want a little extra beauty boost.

Let’s start with the must-haves:


For me, my most basic makeup routine consists of undereyes, blush, eyebrows, and mascara. I feel like these four areas give me the most bang for my buck—and by that I mean “make me look not-dead and pulled-together no matter how little sleep I’ve gotten.”

For dark circles, I live for Beautycounter’s Touch Up Concealer Pen (I wear it in Fair), especially when I’ve started my morning with a couple dabs of the Countermatch Eye Rescue Cream. The cream reduces shadows and gives me a smoother canvas to work with, and then the concealer pen makes it easy to brighten up my whole eye area, including the inner eye. The concealer never creases on me with this routine, and it makes it much easier to fake that I haven’t been up with a newborn all night.

True story: I never really wore blush until a makeup artist in the mall put it on me when I was about 23. I came home and Joey immediately commented on how rosy and awake my skin looked, and I was hooked. And while up until recently I’ve favored powder blushes, I really like Beautycounter’s Color Pinch Cream Blusher (I wear Hibiscus) for an instant flush of color. Note: Don’t be alarmed if your cheeks look really pink when you first put it on. Keep blending (I use a Beauty Blender for a subtler look), and wait until you finish the rest of your makeup to decide if you need to wipe any off. If you don’t often wear blush, you might just need to get used to seeing yourself with a rosier hue!

Truly, if I could only put on one makeup product in the morning, I would choose to fill in my eyebrows. There’s something about the way they frame your whole face that gives everything an instantly pulled-together lift. And I love Beautycounter’s Color Define Brow Pencil (I wear Dark) for that immediate effect. I love a bolder brow, but they also have two lighter shades if that’s more your jam. To use, I start by lightly outlining my brow’s natural shape, then filling in with short dashes to mimic actual hairs. Then I use the attached brush to blend the whole thing. Finally, I swipe a clean finger around the outline of my brows to 1) soften any remaining hard edges and b) clean up any makeup that has gone outside the lines.

Confession time: I don’t use Beautycounter mascara—yet. When the mascaras first launched, I tried both the volumizing and lengthening formulas (because SO MANY of our customers love them), but I wasn’t vibing with either and found them a little dry and difficult to apply/remove. Since then, BC has changed the way they heat the formulas to give them more creaminess, but I haven’t had a chance to try them yet because I want to finish up the mascara I have currently. Which…is W3LL PEOPLE Expressionist Pro Mascara. W3LL PEOPLE is another clean makeup brand I learned about through work and have thoroughly enjoyed. I love how this formula goes on (the brush is comb-like so you get zero clumps), washes off with limited residue, and is made from cleaner ingredients like my favorite BC products. I always start by curling my eyelashes, then add a few swipes of this.

So that’s it! The secret of my minimalist makeup routine. Tell your friends 😉

But what about when I want to up the stakes a bit? For special events or for when I just want a little more makeup, here are the extra products I fold into the routine:


Dew Skin Moisturizing Coverage:
I rarely need a full-coverage foundation these days (thank you very much, Overnight Resurfacing Peel), but sometimes I get a slightly redder skin tone that I want to even out, or I’m planning to be out all day and want a little built-in SPF in my makeup routine. For those days, I love the Dew Skin Moisturizing Coverage, Beautycounter’s tinted moisturizer. (I wear shade No. 2.) It’s light, blends easily, and just gives you a more even appearance without any heaviness.

Radiant All Over Bronzer:
Especially in the winter, I like to add a little bronzer in the contours of my face to warm up my complexion. (Pale girls fo lyfe, yo.) This new(ish) powder formula from BC gives me a subtly toasty look when lightly applied, or I can use a heavier hand for a more contoured look. I wear Dune.

Precision Liquid Eyeliner:
Beautycounter has actually updated the look/applicator of their liquid eyeliner since I purchased mine, but the formula is still the same. I like how dark the color goes on, and the short brush makes it easy to apply (after a little practice). It’s a simple way to add a little something for a slightly more dramatic look.

Eyeshadow Duo:
Eyeshadow is something I rarely wear, but lately, I’ve been digging light, subtly shimmery shades to wake up my eye and create a smoother canvas for when I do use eyeliner. BC has these great duos if you’re one of those people who only ever wears the same color (*raises hand*), but they’ve also launched some gorgeous bigger palettes for new Holiday releases this year.

Speaking of Holiday releases, there’s one more product I don’t wear often but have found myself reaching for more and more since I bought it: lipstick!


Specifically, this new Color Intense Lipstick Duo. I’m seriously the person who will put on lipstick only to wipe it off four minutes later because I just can’t get into it, but something about these shades just works with my skin and feels so creamy I don’t feel like it’s flaking off seconds later. (I’m especially digging Boardwalk for fall.) They may seriously make a lipstick convert out of me—and, really, second to eyebrows no other makeup product makes such an instant change on your face.

So that’s it! You officially know everything in my makeup bag. Looking to upgrade your own products to safer, cleaner alternatives? Try the Beautycounter Flawless in Five kit for an instant, all-around upgrade, or leave a comment with any questions below and I can help you find something specific.